Not everyone agrees with the trend and images that are being brought by K-pop culture. Some may find it a calamity, says a trainer, Tang Haiyan, who trains schoolchildren to be an alpha male. He is a former school teacher who founded the “Real Man Training Club” in response to the perceived “masculinity crisis”. Founded in 2012, it offers weekly activities which include boxing and annual treks through desert and mountains.
Real Man Training Club currently offers weekly activities, including American football, wrestling and boxing, and annual treks through the desert and mountains. While going for runs, the boys wear slogans with words on them such as “Real Man”, “Power Leader”, and “Anything is Possible.”Source: Koreaboo
His view is being shared by many others in China who finds that delicately handsome male idols who wear makeup, earrings and feminine fashion are promoting an effeminate way of living that is detrimental to Chinese men and to the country. Some of China’s state-run media are calling these K-pop idols ‘sissy pants’ and ‘fresh young meat’.
“If you are promoting these effeminate figures, it’s a calamity for our country,”Source: Tang Hai Yan, Daily Caller
On the other side of the fence, earlier this year, Gillette released new ads to inform men on toxic masculinity which is being targeted to the millennial market. The 2-minute advertisement includes two scenes which discourage other men from harassing women and a short storyline involving a father setting an example for his young son. Pankaj Bhalla, Gillette brand director for North America, in an email to WSJ says that the company is encouraging men to be their best and that the company feels compelled to address it and take action.
“We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse. We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our ‘best’ together.”Source: Pankaj Bhalla, Daily Caller
Walking the middle line and doing things in moderation should be key. As seen in the two stories above, there are issues when one falls into one extreme or the other. Let us know your thoughts on the issue.
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